Privacy Policy for Myrtle Grove Chiropractic

Last Updated: July 2026

Myrtle Grove Chiropractic (“Company”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, contact us, schedule an appointment, or interact with our communication systems. By using our website or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

Information You Provide Directly: We may collect your name, phone number, email address, date of birth, and messages or inquiries submitted through appointment booking forms, contact forms, or website widgets.

Automatically Collected Information: We may automatically collect your IP address, browser type, device type, website usage data, and cookie tracking information. Cookies can be disabled in your browser settings.

2. How We Use Your Information

We use your information to provide and improve our chiropractic and wellness services, respond to inquiries, manage and schedule appointments, send follow-up SMS and emails, and personalize clinic marketing. We do not sell personal information under any circumstances.

3. SMS & Mobile Communication Consent (Required Disclosures)

By providing your phone number and submitting your information through our website forms, scheduling portals, or patient intake documents, you consent to participate in the Myrtle Grove Chiropractic Text Messaging Program.

How Users Opt-In

You can opt-in to receive text messages from us through the following methods:

Web Forms: Checking an explicit, unselected opt-in checkbox on our online appointment booking, contact forms, or patient intake portals.

Paper Intake: Signing an explicit SMS consent disclosure on physical patient intake forms in our clinic.

Inbound SMS: Texting a keyword or sending an initial text message to our office phone number (910-395-5664).

Message Types & Frequency

Transactional & Non-Marketing Messages: Include appointment reminders, scheduling updates, clinical estimates, and direct replies to your inquiries. Frequency: Varies based on your active appointments and interactions (typically 1–4 messages per scheduled appointment).

Promotional & Marketing Messages: Include wellness tips, clinic announcements, and special promotional offers. Frequency: Message frequency varies, but typically does not exceed 2–4 promotional messages per month.

Rates, Help, and Opt-Out

Cost: Message and data rates may apply depending on your mobile carrier plan.

Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any text message you receive from us. Upon sending 'STOP', you will receive one final confirmation message. Opting out of transactional messages may affect your ability to receive automated appointment reminders.

Customer Support: For assistance, reply HELP to any message, or contact us directly using the information provided in Section 10.

4. Mandatory SMS Non-Sharing Clause

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. How We Share Your Information

We may share your information with trusted service providers (such as HIPAA-compliant EHR/CRM systems, scheduling software, and automated SMS/email delivery systems) acting as subcontractors to support our regular business operations. We do not sell, rent, or share your mobile data or personal information with third parties or affiliates for their own marketing purposes.

6. Data Security

We use reasonable industry-standard physical, technical, and administrative security measures to protect your information. However, no online storage or transmission method is 100% secure.

7. Your Privacy Rights & Data Retention

You may request to access, update, correct, delete, or withdraw consent regarding your personal information. We retain personal data only as long as needed to provide services, maintain clinical records, or meet legal and medical compliance obligations.

To make a request, contact us at the email listed below.

8. Children’s Privacy

Our website is not intended for unsupervised individuals under 13. We do not knowingly collect data directly from children without parental or guardian consent.

9. Changes to This Policy

We may update this Privacy Policy over time. Changes will be indicated with an updated “Last Updated” date.

10. Contact Us

Myrtle Grove Chiropractic

5552 Carolina Beach Rd Ste F, Wilmington, NC 28412

Email: [email protected]

Phone: 910-395-5664